November 23, 2019

by: DCF Staff

We are honored to celebrate 10 recipients for the 2019-2020 AIGA DC Design Continuum Fund Scholarship. Please meet Asha Newsom, an undergrad studying graphic design at American University.

How does it feel to be selected as a scholarship recipient?

I feel extremely honored and humbled to be a Design Continuum Fund Scholarship recipient. 

What made you want to become a designer/creative?

While I was in high school, I was awarded the opportunity to study at the Southern California Institute for Architecture. Through the program, I was able to take inspiration from my new environment and create work and gain skills that I would’ve never gotten otherwise. It was through this program that I was introduced to design and problem solving through an artistic lens. I can truly say if it weren’t for this experience, I wouldn’t be exploring this career path.

What are you studying in school?

Graphic Design with a minor in Marketing.

Tell us a bit about the projects you have been working on while in school.

While in school I have taken a range of design classes. Right now, I am developing a visual identity system for a black designer’s conference. Through this project I will create a packet of materials that would be mailed to prospective attendees, to get them to sign up for the event. I am also working on creating a single-page responsive website for a juice company.

What projects are you working on outside of school?

When I am not on campus, interning at AARP The Magazine keeps me busy. Some of my daily tasks include updating magazine pages, communicating with illustrators, and creating content for the publication’s app. I also have a personal ongoing project that I am working on. It’s a black and white film series called Saturdays. 

So what’s next for you? Will it include a social impact component?

Aside from completing my degree in Graphic Design, I would like to spend some time mentoring youth in my community. Since people of color typically are underrepresented in the arts, it can be hard to find others to connect with on a personal and professional level. Being a person of color in any field is a unique experience and being able to lean on others with a similar experience is unmatchable.


Interested in learning more about Asha? Visit her website.